Wondering how to become a Viator tour guide? Imagine sharing your passion for hidden gems, captivating stories, and local experiences with travelers from around the globe. That’s the life of a Viator tour guide! This guide breaks down exactly how to turn that dream into a reality, step-by-step.
Table of Contents
The Core Requirements: What Viator Looks For
Passion and Local Expertise: Your Foundation
Before diving into the technicalities, Viator prioritizes one thing above all else: genuine enthusiasm. Think of it like this – you’re not just reciting facts; you’re the storyteller, the key to unlocking a city’s or region’s soul. Do you know the best place for authentic paella in Barcelona, away from the tourist traps? Can you share the quirky history behind a seemingly ordinary London street corner? That deep, local knowledge is your gold.

For example, Maria, a Viator guide in Rome, doesn’t just point out the Colosseum. She brings its gladiatorial past to life with vivid descriptions and anecdotes gathered from years of studying Roman history and talking to local historians. That’s the level of engagement Viator values.
Excellent Communication and People Skills: Connecting with Travelers
Being a walking encyclopaedia is great, but it’s not enough. You need to connect with people, understand their interests, and adapt your tour to their pace and preferences. Think of it as hosting a group of friends, not lecturing a classroom. Are you comfortable speaking to large groups? Can you handle questions with grace and humor? Practice your storytelling skills, and maybe even take a public speaking course to build confidence.
Becoming a Viator Tour Supplier: The Process
Creating Your Account and Profile: Your Digital Storefront
The first step is signing up as a “Supplier” on the Viator website. Think of your profile as your online resume and business card rolled into one. It is the place to display the tours you will be offering, along with details about yourself. Use high-quality photos of yourself, ideally in action, leading a tour or interacting with people. Write a compelling bio that highlights your experience, expertise, and personality. Be specific! Instead of saying “I love history,” say “I specialize in the history of Victorian London, with a particular focus on Jack the Ripper’s haunts.”
Designing Your Tours: Crafting Unique Experiences
This is where your creativity shines. Don’t just offer the standard tourist route. Think about what makes your city or region unique. What hidden gems can you share? What experiences can you create that travelers won’t find in a guidebook? Perhaps a street art tour focusing on local artists, a culinary adventure exploring family-run restaurants, or a historical walk centered around a specific theme. Get creative with what you offer.
Consider Sarah, a Viator guide in New Orleans. She offers a “Voodoo and Vampires” walking tour that delves into the city’s mystical side, complete with storytelling and visits to allegedly haunted locations. It’s a unique, memorable experience that sets her apart.
Setting Your Prices and Availability: Managing Your Business
Viator allows you to set your own prices and manage your availability through their online calendar. Research similar tours in your area to get an idea of competitive pricing. Consider offering different tour options (e.g., private tours, small group tours) at varying price points. Be realistic about your time commitment and block out dates when you’re unavailable.
The Viator Review Process: Quality Control
Once you’ve submitted your tour details, Viator’s team will review your application. This is to ensure quality and safety standards. They’ll look at your tour descriptions, photos, pricing, and your overall profile. Be patient, as this process can take some time. If your application is approved, you’re ready to start hosting!
Marketing Your Tours: Getting Discovered by Travelers
Leveraging Viator’s Platform: Built-in Reach
One of the biggest advantages of using Viator is its massive reach. Millions of travellers use the platform to book tours and activities. By listing your tours on Viator, you’re instantly tapping into a huge potential customer base.
Utilizing Social Media: Building Your Brand
Don’t rely solely on Viator’s platform. Promote your tours on social media platforms like Instagram, Facebook, and TikTok. Share photos and videos of your tours, highlight positive reviews, and engage with potential customers. Consider creating a dedicated hashtag for your tours to build a community.
Gathering Reviews: Building Trust and Credibility
Positive reviews are crucial for attracting new customers. Encourage your tour participants to leave reviews on Viator. Respond to reviews, both positive and negative, in a professional and timely manner. Good reviews will boost your visibility on the Viator platform.
Frequently Asked Questions (FAQs) About Becoming a Viator Tour Guide
Do I need a license to be a tour guide on Viator?
Licensing requirements vary depending on your location. Some cities and regions require tour guides to be licensed, while others do not. Check your local regulations to ensure you comply with all legal requirements.
How much money can I make as a Viator tour guide?
Your earnings will depend on several factors, including your tour prices, the number of tours you conduct, and your location. Some guides work full-time, while others use it as a side hustle.

It’s a great way to earn extra income doing something you love.
What kind of insurance do I need?
It’s strongly recommended that you have liability insurance to protect yourself in case of accidents or incidents during your tours. Viator may provide some level of coverage, but it’s best to have your own policy as well.
How do I handle payments and bookings?
Viator handles all payments and bookings through their secure platform. You’ll receive payments directly from Viator, typically on a regular schedule.
Can I offer tours in multiple languages?
Absolutely! If you’re fluent in multiple languages, you can offer tours in those languages to cater to a wider audience. Be sure to specify the languages you offer in your tour descriptions.
Becoming a Viator tour guide is a rewarding experience. It’s a chance to share your passion, connect with people from all over the world, and build a flexible and fulfilling career. Follow these steps, and you’ll be well on your way to leading unforgettable adventures!
